What is a Sales Playbook... why you need one!

Business owners often rush to hire salespeople before laying the groundwork for success. This often results in underperforming sales reps who fail to meet expectations, leading to increased turnover—both of which can be costly to your business.

Establishing a robust foundation is essential to guaranteeing success. In this video, I introduce the concept of a Sales Playbook and its pivotal features. Once developed, it will significantly enhance the likelihood of success for your sales team.